Disney network of channels announces pitch for new show ideas


MUMBAI: The Disney network of channels comprising Disney Channel, Disney XD and Hungama TV, is calling for new show ideas as part of a first-of-its-kind nationwide pitch called PITCHKIAOW, that seeks to promote new creative talent in the television business.  The event is being organized by Disney network of channels in partnership with online network indiantelevision.com.


The pitch event will be held on 11 March , 2010 in Mumbai at IMAX, Wadala. Anyone who has an original idea for a kid’s TV show that fits with the brand promise of the network’s three channels will be invited to the online screening process to participate at PITCHKIAOW.


The winner of the pitch will win a grant of Rupees 5 lakhs to develop their idea into a production bible with the aim of creating a series that could exclusively air on Disney Channel, Disney XD or Hungama TV. There are two development grants to be won, one for an animation concept and the other for a live action idea. The closing date for registering to enter this event is 5 March , 2010.


Commenting on this initiative Walt Disney Television International India vice president and general manager Natasha Malhotra said, “Creativity and originality are important strategic pillars of Disney’s content strategy. This initiative is a step towards encouraging and inspiring new talent in India to showcase their creativity, original ideas and give them a strong a platform to bring it all alive. Our channels together have witnessed great loyalty from viewers already and we look forward to some really good content ideas that will further strengthen the viewer’s affinity with our network”.


This is the first time that the Disney network is providing a platform for students, freelancers, production houses, or anyone who is interested in entertaining the audience with quality and relevant content. Interested applicants can showcase their creativity in line with the brand values of Disney network’s three channels in any genres of their choice either live action or animation and in any format — long form, short form, fiction or non-fiction. The entries will be judged on uniqueness and originality of the concept.


"We are really excited to partner this unique initiative by the Disney network. Disney’s content is loved and trusted by kids and families alike. PITCHKIAOW is a rare opportunity for local talent to create delightful entertainment for viewers and contribute to the universally acclaimed Disney brand of storytelling" said  Indiantelevision.com group founder CEO & editor-in-chief and the Indian representative of TV content markets MipTV and Mipcom Anil Wanvari.


“The Disney network is committed to promoting Indian stories and local talent. We are proud of this step and are certain that PITCHKIAOW! will be the nurturing ground for good talent and content ideas in line with Disney’s storytelling values of fun, optimism, decency, community, quality and innovation.” adds Malhotra.


All valid and selected entries contesting for the winning spots will be required to make a five minute presentation of their idea to a panel of senior Disney executives on 11 March, 2010 subject to submission and acceptance of requisite forms and releases.