DivX teams up with Indus Video

MUMBAI: DivX Inc and Indus Video Private Limited have inked a partnership deal to offer a range of premium movie content in the DivX format to Indian consumers.

DivX has licensed content from Indus Video, a content provider that owns distribution rights to Hollywood and Bollywood titles. All titles are encoded in the high-quality, secure DivX format, and compatible with millions of DivX Certified consumer electronics devices from major manufacturers worldwide. Titles that will be available in DivX for the Indian market include: Spy Kids, Garam Masala and Kya Kool Hai Hum.

“Distributing our content in the DivX format will give our consumers better options. Our goal is to enable our users to enjoy more content, quality and value in entertainment whenever and wherever they choose,” says Indus Video’s senior manager Ravi Hemdev.

“Indus Video’s library is extensive, and combined with the powerful and popular technology of DivX, we can continue to create and share a new digital media experience globally,” says DivX’s business development, content acquisition head Aparna Vashisht-Rota.

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