MUMBAI: DQE has appointed Plus Licens AB, one of Sweden’s licensing and merchandising agent, as their licensing representatives for The Jungle Book.

Plus Licens is the largest licensing company in Eastern Europe and has over 30 years licensing experience. It holds the rights to popular animated properties like Dragon Ball, Elmo’s World, Felix the Cat, Global Grover, Naruto, One Piece, Peanuts and Play With Me Sesame.

Under the terms of the agreement, Plus Licens will represent DQE on the commercial exploitation of all Jungle Book merchandising and publishing agreements in several countries including Sweden, Norway, Finland, Denmark, Bulgaria, Czech Republic, Hungary, Poland, Russia and several other countries in Eastern Europe.

The agreement is commercially significant to DQE with estimated potential revenue in excess of a million dollars for the license term as estimated by Plus Licens. Plus Licens intends to market The Jungle Book merchandise and books to coincide with the TV broadcast of Jungle book series to begin early next year as broadcast and distributed by ZDF TV & ZDF Enterprises, Germany.

DQE Group chairman and CEO Tapaas Chakravarti said, “As DQE continues to execute its strategy of capitalising on licensing opportunities of our core global brands, we believe our partnership with Plus Licens will maximise commercial opportunities in these regions. Plus Licens have an impeccable track record stretching back over 30 years coupled with tremendous market reach in the Nordic countries and over 30 East European nations.”