MUMBAI: Easy Entertainment Pvt. Ltd has launched
The brainchild of Easy Entertainment Pvt. Ltd managing director Raaj Vakil, the Movie Vending Machine will have actor Tara Sharma as its brand ambassador.
The movie bank ÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬Å“ ‘Any Time Movie’ was unveiled on 4 October at Inox in Mumbai by Sharma. The launch was attended by the Joint Commissioner of Police Mr Avate and other bollywood personalities.
Vakil says, “We are starting with two vending machines, one of them will be at Inox in Nariman Point and the other at
Elaborating on the same, he adds, “J
Elaborating on the same, he adds, “Just like an ATM, this vending machine is fully automated and provides customers with anytime movie round-the-clock. It has facilities like Movies on Demand, On Line Booking through a Live Connection, Rent or Buy VCDs and DVDs of English and Hindi films, Music Videos, Games, Trailers, etc.”
The company has already acquired 2,500 titles. “We have tied up with Shemaroo, T-Series, Saregama (who officially distribute movies from Universal Pictures, MGM, New Line and Warner Bros.), Sony Pictures (who distribute Columbia Tristar Movies), Yashraj Films and Excel Home Video (who distributes mostly 20th Century Fox and Walt Disney production movies). Talks are still on with other companies too,” he adds.
On being queried as to whether this move will affect video libraries, Vakil adds, “They can also avail these vending machines. It will be helpful for them even after working hours and holidays.”
The cost of the membership card is Rs 500. Consumers can buy or rent films by using their credit cards.