Mumbai: Marico has roped in Katrina Kaif as the brand ambassador for Silk n Shine. Kaif has previously modeled for leading Italian fashion houses and in various international fashion weeks across the globe.
Silk n Shine is a unique hair potion, which contains active Fruit-Vitamin’s which help in conditioning hair making it smooth, silky and giving it a natural and healthy shine.
Kaif says, ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œEveryday exposure to sunlight, UV rays, dust and pollution can harm your hair. Chemicals in shampoo, soap, hair dye, hair color and hard water only add to this damage. Silk n Shine is the perfect compliment to your everyday hair styling needs, keeping your hair healthy and beautiful all day long.ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â
Marico Limited category head Sameer Sathpathy says, ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œToday’s young woman is pressed for time wanting to pack her 24 hours with everything possible without compromising on looking and feel good. Silk n Shine gives today’s woman just that, great looking healthy hair in five minutes. Katrina Kaif is a true representation of our brand’s values and makes a great ambassador for Silk n Shine. We are delighted to have her on board.”
Kaif has in the past also endorsed brands like Radico KhaitanÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s Old Admiral, Veet, Dyna and Kodak amongst others.