Ekta Kapoor markets Ragini MMS via Mumbai auto rickshaws

MUMBAI: “Have You Heard About The Morgans?”

“Capacity: 3 Idiots”

These are a couple of innovative lines one has read behind Mumbai’s auto rickshaws that are used to promote movies.

Now Ekta Kapoor has hopped on to the auto rickshaw bandwagon to promote her upcoming film – Ragini MMS. Kapoor has tied up with 2500 Mumbai’s autos, wherein stickers reading – ‘Ragini Ka MMS dekha kya?’ have been pasted.

Kapoor said, "Ragini MMS is a solid product. Different ways of marketing a film without splurging is important."

The movie is slated to release nationwide on 13 May, 2011.