MUMBAI: Eros International Media has appointed Ram Mirchandani as chief creative officer. Mirchandani recently stepped down from UTV Motion Pictures, where he held the position of chief creative officer. He will join Eros India on 1 November 2009.

Eros International Media group CEO A.P. Parigi said, "We at Eros are indeed delighted to welcome Ram Mirchandani to the leadership team at Eros India. We are in the process of strengthening our leadership team; in line with our corporate growth plans. Ram Mirchandani’s expertise in the area of entertainment, particularly filmed entertainment, I believe will be an asset to the Eros brand. Further, Ram’s penchant for entrepreneurship in the creative domain is well acknowledged by his peers."

Mirchandani added, "For me this is a step in the right direction and I am proud and very excited to be part of an entertainment corporation that has such a rich heritage."

Mirchandani has held number of key positions in the media and entertainment sector.