MUMBAI: Eros International has made available the Shah Rukh Khan starrer Om Shanti Om in the UK on the Apple iTunes Video Store.
Further territory roll outs will added over the coming months.
Eros Music has been distributing music tracks on the Apple iTunes Music Store and these tracks regularly feature in the Top 50 of the iTunes World Music section.
Movies and TV shows purchased or rented from iTunes can be played on a number of devices like Apple’s Macintosh, Windows PCs, the iPhone, some iPod models as well as the Apple TV.
Eros International senior vice president new media Manu Kaushish said, "We are continuously pushing our content onto new platforms and are hopeful that this will drive our future growth. Channels such as Apple iTunes are a part of our ongoing strategy to deliver Bollywood content to consumers, anytime and anywhere."