MUMBAI: Fox Star Studios, which will be releasing Hats Off Productions’ Khichdi – The Movie – will soon be creating an advertising road block across Star Network’s 13 channels to promote the movie.

During the road block, a two and a half minute trailer of Khichdi – The Movie will be aired across all Star channels.

This is probably the first time that a small budget film like Khichdi will be promoted in such a huge manner. Previously, only big ticket movies like Kites and My Name Is Khan have created a road block of a similar kind.

Additionally, the movie’s star cast is also busy promoting the film across popular shows on the small screen.

Speaking to Businessofcinema.com, Fox Star Studios head distribution, marketing and syndication Vivek Krishnani said, “The idea is to do things out of the box. Since the film is not very big, we need to get it noticed and make a noise. So we thought of a Road Block. It will also help in bringing the film closer to the target audience by talking directly to them.”

Khichdi is based on the popular television sitcom by the same, which was aired on Star Plus.

Fox Star Studios is also looking at innovative ways to promote the film. Earlier the film was screened for the Indian Medical Association, where doctors in huge numbers went to watch the film. “We screened the film for the doctors keeping in mind that laughter is the best medicine. It was a big hit with the doctors,” added Krishnani.

Besides that, the movie will also be screened for the ladies of the Indian Merchant Chamber.

Since the film is a small budget film, Fox is looking at innovative and inexpensive ways of promoting the film rather than the traditional means.

Khichdi – The Movie is directed by Aatish Kapadia and stars Supriya Pathak, Anang Desai, Rajeev Mehta, Girish Sahdev, Nimisha Vakharia, Kesar Majethia, Markand Soni, Kirti Kulhari, Jamnadas Majethia, Farah Khan and Satish Shah among others. The movie is slated to release theatrically on 1 October.