MUMBAI: Godrej Interio’s range of office and kitchen furniture and Spinz deodorant from the Cavin Kare range will dance to the tune of Yash Raj Films’ latest, Jhoom Barabar Jhoom.
Jhoom….marks Godrej Interio’s first ever association with Bollywood which has always used traditional media for communication. As the movie is expected to have a big number of footfalls of audiences at multiplexes, the aforementioned companies have planned a ground activity strategy at multiplexes.
Godrej Interio is conducting an on screen activity for two weeks in leading metros all over India. The company will showcase its television commercial in theatres, displaying products showcasing its features, advantages and benefits.
In the foyers of Fame Adlabs, Andheri and IMAX, Wadala. Godrej Interio will depict a Kitchen and an office setup which will be a replica of the furniture sets, showcased in the TVC. A 6X6 feet wall set-up will display pictures of an old kitchen and an office setup before the movie starts and promoters inside the theatres will interact with patrons and invite them to come and draw graffiti on the pictures. Promoters will invite patrons again during the interval and demonstrate the various aspects of the furniture.
Spinz, targeted at female audiences in the age group of 18 to 28, will have a six feet tall kiosk with a platform, with a couple will be dancing to the tunes of Jhoom Barabar Jhoom on the platform. Patrons visiting the multiplex for the movie will be encouraged to match steps with the dancers. The patrons who match the steps best would be given Spinz gift hampers.
Simultaneously, sampling of Spinz in the restrooms would also be carried out in order to create a touch and feel experience.
