MUMBAI: Goldstone Technologies is soon planning to roll out an online movie rental service both in India and internationally.

The company has inked a five year deal with Shemaroo Entertainment for sourcing the latter’s video content library for the Indian and international markets.

Goldstone has also signed up for providing television channels for its global pay TV service, which includes 11 channels from the Zee bouquet, news channel India TV, religious channel Aastha TV, B4U Movies and B4U Music and other south Indian, Sri Lankan and European TV channels.

Shemaroo Entertainment will give Goldstone access to more than 500 Hindi, regional movies and hundreds of hours of non-movie content.

Shemaroo would promote and manage ‘On Demand’ content on the company’s IPTV platforms across the globe and would also be providing end to end content management for the company’s Video on Demand service.

As has already been reported by Businessofcinema.com, Shemaroo has created a mechanism for content identification, acquisition, repurposing, format conversion, packaging, positioning, and also for promoting, marketing and managing the content.

The content will be available on a patented technology for Triple Play services, which delivers quality video at only bandwidths of 600 kbps Internet speed. Goldstone will stream Shemaroo’s content along with host of several live Indian television channels across international markets and India.

“We believe that the quality and versatility of content is our strength and there is a huge demand for content of this nature, not just in the India subcontinent, but also worldwide. The tie up with Shemaroo will greatly enhance our portfolio of services, such wider variety of on demand Indian content is currently not available on any platform globally,” said Goldstone Technologies group CEO NK Rawal.

Other than India, the company also has a presence across Asia Pacific and Europe, where IPTV is catching up rapidly. According to the key findings of the report by iLocus reveal that the worldwide IPTV subscriber base touched almost four million as of March 2007.