MUMBAI: UTV Bindass has appointed Heather Gupta as the head of UTV Bindass and UTV Bindass Movies.

Bindass CEO Zarina Mehta said, “We are delighted to announce that Heather Gupta, currently Group VP, HRD for the UTV Group will now take on an additional role as Channel Head for Brand Bindass including Bindass and Bindass Movies. I wish Heather every success in her new role and am sure that her tremendous passion, energy and substantial experience will take Bindass from strength to strength!”

Heather, in her new role would be overseeing all activities for the brand with a focus on marketing, including- TV, movies, events, web and mobile, and includes planning and strategizing for taking the brand forward.

Heather has over 16 years of experience, including 12 years in marketing and advertising. She joined P&G in 1992 as a graduate trainee then moved into advertising with stints at McCann Erickson and JWT in London looking after a range of global clients before moving to Thailand in 2001 to head the Unilever Asia Foods business with JWT Bangkok. She then moved to India to set up Unilever’s regional detergent team at Lintas before taking on the role of HR head for Lintas in 2005.