MUMBAI: Future Group’s Future Brand has launched its first brand called Dreamline for the home category and has appointed Bollywood ‘Dreamgirl’ Hema Malini as brand ambasador.

Dreamline, which is a brand licenced to Pantaloon Retail (India) Ltd., will enter the market with a range of products in the categories of kitchenware, bed and bath linen, furniture and home décor. Initially, the company will introduce its products in the first two categories under the brand Dream Kitchen and Dream Bed & Bath. The other two categories under the brand – Dream Furniture and Dream Décor – will be launched later in the market.

Future Group managing director Kishore Biyani said, “Launch of Dreamline will cater to the needs of masses, offering quality products to relay on at an affordable price. We see a huge potential to grow in the Home Category, with the Indian market offering wide scope for the ‘value proposition’ products.”

Hema Malini added, “I feel delighted to be associated with the brand. It is a great concept in home solution, with elegantly designed ready-to-use range that has the right price and good quality. It’s truly a gift from Pantaloon Retail to all the homemakers. I have liked every Dreamline product offering and am sure the customer will also love my collection.”