MUMBAI: Liberty Shoes has appointed Hrithik Roshan as its brand ambassador.

With this appointment, Liberty is looking at establishing a connect with the youth by giving the brand a vibrant and youthful makeover.

Liberty Shoes director Anupam Bansal  said, "Roshan has a sense of style and connection with the youth that complements Liberty, which is trying to revamp the brand by adding youthful and vibrant feel to it. Roshan is a family person; he has family values and thus he is an apt personification of Liberty’s ideology."

Roshan added, "It feels great to be a part of a home grown brand, which has been serving the  audience since more than 50 years. The collection is superbly- stylish yet comfortable, just how we all like it. The shooting experience has been overwhelming so far and I am enjoying being associated with the Liberty family."