MUMBAI: Hrithik Roshan, who is the brand ambassador of Rupa’s Macro Man, launched the new range of Macro Man M Series inner wear.

The new range was launched in Mumbai, where Roshan walked the ramp.

Roshan added, "It is a pleasure to be a part of this celebration and Team MacroMan. Live the moment, Live the action is something that transcends what one wears. It is about what one is and it is something that I have been trying to live by. So when I endorse MacroMan its appeal to me lies beyond just being an endorser of the brand; it makes me feel like someone who is intimately involved with the brand. I am happy that over the two years of my association with it we have come such a long way. It has truly been a pleasant experience."

Rupa & Co Ltd chairman P R Agarwala said, "For the last four decades Rupa & Co. Ltd has been manufacturing the world’s finest quality of knitted inner and casual wear providing its customers a stylish and comfortable experience. The new fashionable collection of MacroMan M Series is yet another premium range of collection being offered from the house of Rupa. The fashionable line of this series is targeted for the youth of the country that captivate fashion and style. With the launch of the new series we endorse our commitment to our consumers in India & abroad to provide world class comfort & style through our range of products."