MUMBAI: Star India will see an advertising roadblock with Hindustan Unilever brands for the entire day across the network on 17 September, 2009. All Star India channels – Star Plus, Star One, Star Gold, Star Utsav, Star Movies, Star World, Channel [v], Star Jalsha, Star Pravah and Star Vijay, will have only advertisements of HUL brands, with Lifebuoy leading the pack.

Kevin Vaz, EVP – Advertising and Sales, Star India said, "At Star, we have always gone that extra mile to provide our customers with exclusive campaigns that create a high impact for their brands. The first time this was done as a network roadblock was in 2007, when Hutch changed to Vodafone. We are confident that this roadblock with HUL brands, primarily Lifebuoy, will create as huge an impression in the minds of the customers as it did for Vodafone."

Srikanth Srinivasamadhavan GM Media Services Hindustan Unilever said, "We are pleased to be a part of an idea that will exclusively reach us to more than 100 million viewers in India at the same time throughout the day. It is innovative and is expected to bringstronger engagementwith consumers."