MUMBAI: Hungama Mobile and du, the new telecom operator in the UAE, have teamed up to provide exclusive access to mobile content for Spider-Man 3.

The mobile content would be made available across various platforms including games, images, videos, and ringtones in English and Arabic languages.

As part of the tie-up, du customers will also have access to Spider-Man 3 content through the MyWorld mobile portal. Downloads will include the Spider-Man 3 mobile game, animations, ring tones, videos, theme music from the film. In every category, du customers would be able to download some of the content for free.

Says Hungama managing director and CEO Neeraj Roy, “With a global business of $ 23 billion, the mobile entertainment industry is expected to grow to $ 42 billion by 2010 and mobile phones aren’t too far behind as potential media vehicles in this growth.”

Besides the Middle East, promos of this nature have been executed by Hungama Mobile in Sri Lanka, Bangladesh, UAE, Kuwait, Qatar, Jordan, Israel and Saudi Arabia. In India, the movie is available in English to all the Hutch subscribers and will now soon be made available in Tamil, Telgu, Hindi and Bhojpuri languages also on the mobile platform.