MUMBAI: Mobile entertainment company Hungama Mobile has joined hands with UK-based technology firm Friend Media Technology Systems (FMTS) to provide software solutions to curb piracy using their technological innovation eXposé. Together they will offer customized software solutions for media and entertainment companies to identify and control the use and misuse of their intellectual properties and brands.

Hungama Mobile managing director and chief executive officer Neeraj Roy said, “With the launch of eXposé software, the digital world will have a more vigilant approach towards piracy. We are confident that more than 50 per cent of the market will be using this service within a year.”

“We are very happy to be associated with the market leader in digital entertainment, Hungama Mobile, who have a direct access to the entire Indian entertainment and media industry,” said FMTS director of engineering Jonathan Friend.