Ibibo ties up with Yash Raj Films to launch Rab Ne Bana Di Jodi application


Mumbai: Ibibo.com has partnered with Yash Raj Films to launch Rab Ne Bana Di Jodi application on the social networking web site. The movie releases on 12 December. Shahrukh Khan plays the protagonist who lives a very ordinary life which is suddenly transformed into the extraordinary.

ibibo.com CEO Ashish Kashyap said, "The Rab Ne Bana Di Jodi application on ibibo.com highlights our ability to add value to a high quality entertainment platform by integrating it with our core proposition- talent incubation. The films thematic and ibibio’s positioning stance complement each other and are a great fitment."

Khan, who plays the role of protagonist Surinder Sahni in the Rab Ne Bana Di Jodi, invites Ibibo.com users (in an exclusive promo uploaded on Ibibo.com only) to come and share their extraordinary talent- be it acting, dancing, singing, mimicry et al. This promotion highlights and reiterates ibibo.com’s positioning as India’s first entertainment and talent based social networking site.

Ibibo.com has built an application around Rab Ne Bana Di Jodi that pulls in the best of Ibibo.com – videos, photos, social networking and promotion via ibibo’s hugely viral friends’ feeds. Ibibo.com has taken the theme of this film (there is something extraordinary about every ordinary individual) and blended it within its talent framework. The integration of the movie’s core theme with Ibibo.com’s value proposition has been achieved through creative innovation. The competition is open till 10th January 2009.  One can visit http://www.rnbdj.Ibibo.com to upload the video.