MUMBAI: Disney Pixar title Cars has been released with a record number of DVDs for any animated film from Disney in India. The units (DVDs) released is twice the number compared to Finding Nemo.
The move is also in line with the trend of animated movies doing well on home video in India. Cars is the latest entrant from the Pixar stable and has ruled the box office charts for continuous weeks since its release worldwide. The movie is being released by Excel Home Videos in India.
Excel Home Videos managing director M.N. Kapasi says, “The success of animated movies on home video in India has been an eye opener for marketers focused on the Indian landscape. The growing clout of children in the household’s buying patterns combined with their affinity and knowledge of latest technologies has indirectly contributed to the success of children focused content on home video. Also, animated content scores high with parents as they can be watched without parental guidance.â€ÂÂ
The growth also has been attributed to the increasing acceptance of animated content by other age groups, thus making animated movies a perfect family viewing spectacle. The DVD will also be released in Hindi.
