MUMBAI: The Indian Premier League is all about big players. Now these players are not restricted to just on the field, but off the field too. These big guns are the sponsors who have shelled out big bucks to be associated with the franchisees of the Indian Premier League. And one such giant spender is Idea cellular company.

The campaign for the IPL for this brand was associated with the Mumbai Indians. The brand also roped in its brand ambassador, Abhishek Bachchan to promote the tie up. And now, even though the Mumbai Indians are at almost at the bottom of the pile, the brand has to fulfill the promises to its several lakh users.

And that’s the reason why a camera unit from Mumbai flew down to Johannesburg where the Mumbai Indians are camping out to shoot with its players. Sachin Tendulkar, Harbhajan Singh and Zaheer Khan will be sending personalized messages to all the winners of the Idea cellular IPL contest.

At least some brands are still keeping their promises inspite of disappointing and lack lustre performances of the teams they are associated with.