MUMBAI: Idea Cellular has launched a roaming offer for its subscribers, who can win an all expenses paid trip to the Idea IIFA Awards 2009 slated to take place in Macau.

The awards will be held on 13 June. The roaming offer is designed around the theme of connecting Idea subscribers to their favourite film stars during the Idea IIFA Awards ceremony.

Idea prepaid and postpaid subscribers, who consume 50 minutes of airtime while roaming in India, or 20 minutes of international roaming, will be eligible to participate in this exciting contest valid till 31 May, 2009.

Top three National and top two International roaming subscribers, during the promotion period, will win an all expenses paid trip for two to the Idea IIFA Awards function in Macau. Additionally, the top roaming subscriber from each of the 16 operating service areas of Idea will get to win a special Idea IIFA T-shirt.

Idea Cellular chief marketing officer Pradeep Shrivastava said, "Idea has always innovated to offer something new and different for mobile users across the country. We have a strong association with the world of music and cinema to connect with mobile consumers across all segments. Through our association with IIFA, Idea subscribers will experience many new and innovative value added services which connects them with their favorite stars. The new roaming offer is an exciting opportunity for our customers to get close to the celebrated stars of Indian cinema."