MUMBAI: Shah Rukh Khan starrer Don will be released in 325 screens across 28 countries in the overseas market. UTV Motion Pictures is distributing the movie overseas in the
UTV CEO Ronnie Screwvala says, “At UTV, it’s been our constant endeavor to set milestones that become industry benchmarks. We opened the year with Rang De Basanti with a record overall 650 print release, and we end the year with Don with a record Diwali release across 325 screens in the overseas market.”
UTV senior vice president marketing and communications Siddharth Kapur adds, “We are releasing a record 300 plus prints of the movie in overseas.” Don will be releasing with 1500 prints worldwide, highest ever in the history of Bollywood.
In keeping with UTV Motion Pictures’ innovative marketing, for Don there is an exclusive overseas tie-up with Citibank across USA, UK, Middle East and South East Asia, wherein the bank is co-promoting its NRI product RCA (Rupee Checking Account) with Don.