MUMBAI: After enamoring the youth around the world, Google’s video sharing website – YouTube.com has now evoked the interest of the Indian Tourism Ministry.
The Incredible India campaign has now been launched on the website. Indian Tourism Ministry secretary Shilabhadra Banerjee launched a Brand Channel on YouTube.com to help communicate the wonders of India to a worldwide audience.
The Ministry has made promotional Incredible India videos available to the YouTube community at www.youtube.com/India. Banerjee said, “Incredible India campaign is well recognised all over the world and efforts are being made to maximize our reach. We have to show the world the progress India has made since its Independence 60 years ago. Using YouTube website for promotion of the Incredible India campaign is an effort in that direction.”
The Indian channel will give further international exposure to Incredible India, which includes content related to India’s Independence and with its dynamic video content, will complement the already content-rich web presence of the Ministry of Tourismâ€™s website http://www.incredibleindia.org.
There are 18 films / videos uploaded on the site and more will be added in due course of time.
Google India managing director Shailesh Rao was also present on the launching ceremony.