MUMBAI: BIG 92.7 FM has launched its station in Indore. This marks the station’s second launch in the state of Madhya Pradesh.

In the first phase of its launches, BIG FM set up stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG FM to several Tier II towns across the country, which will eventually take the total count to 45.

In Indore, BIG RJ’s Rohit, Ruchi, Arpita, Niket, Amrita and Shubhrika will be entertaining the city, and the adjoining areas Dewas, Mhow, Pithampur, Sanwer, Depalpur, Manpur in the 40 square kilometer aerial distance.

The joyride will start at 6 am with Sehar to be followed by the popular Breakfast show BIG Chai 7 am -10 am. Other shows on weekdays include Ye Meri Life Hai, Chal Kalti Maar, Gaadi Number 927, BIG Googly & Tandoori Nights. There are special shows on Sunday’s as well like Crazy Kiya Re, Big Brunch, Sunday Theme and IT’s Rocking.

To ensure the highest aspirational appeal and connect with its listeners, BIG FM has Abhishek Bachchan as the brand ambassador in East, North and West and actor Asin and Upendra for South India.

BIG 92.7 FM director West Vidyuth Bhandary said, “We are very excited about launching in the city of Indore. Our radio signals cover the city of Indore and adjoining towns as well, which ensures greater penetration and reach and with programmes like BIG Chai, Ye Meri Life Hai, Chal Kalti Maar, Gaadi Number 927, BIG Googly & Tandoori Nights we are sure to rule the entertainment space of the people. Our programmes have been put together after much research and understanding of local requirements as it is our endeavor to create content that is relevant, credible and has an aspirational value for the listeners. We are completely geared and are eagerly looking forward to entertaining the city of Indore.”