Mumbai: Content submissions and ingestion specialist Metaflow has signed up Indiagames, India’s benchmark mobile and online games company, to license its market leading distribution solution.
 
Content publishers face increasing asset submissions times, complexities and costs when stocking operator and portal sales channels with their applications. Metaflow’s innovative technology addresses this problem by increasing a mobile game publishers’ submissions capacity and accuracy whilst slashing the cost per SKU going into market.
 
Metaflow’s technology further optimizes game ingestion so that assets are live on deck and ready for sale in the fastest time possible leaving the publisher to focus on publishing and marketing activities while Metaflow handles submissions globally.
 
“By outsourcing our submission requirements to Metaflow in the UK, we can concentrate on making great games. Metaflow will help us leverage the huge efficiencies, quality and distribution support they provide, which underlines the return on investment we are getting through this partnership”, said IG Fun CEO Sean Malatesta. IG Fun is the international development and publishing division of Indiagames.     
 
“Indiagames is one of the longest established and most innovative mobile games companies and it is fantastic to be working with them”, said Metaflow CEO Charles McLeod. “Metaflow continues to champion the reduction of complexity, time to market and distribution costs for each and every one of our partners by creating a real community standard which continues to deliver on all fronts”
 
Indiagames joins an impressive list of major publishers such as Player X, Player One, PopCap Games, THQ Wireless, Namco Bandai and Hands-On Mobile, EA Mobile, and many others that Metaflow has signed up with more companies expected to be announced over the coming weeks.

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