Mumbai: After the launch of its Hindi general entertainment channel 9X in the UK, INX Media has now launched its Hindi music channel, 9XM.

The 24-hour channel has been made available in the UK from 17 August as a free-to-air channel on BSKYB’s EPG slot # 828.

INX Media founder and CEO Indrani Mukerjea said, "We are delighted that 9XM has become the second channel from INX Media to be available in the UK. It is a place young people can call their and where they can enjoy the best of Bollywood’s music and dance. We hope it will work its magic in the UK too."