MUMBAI: After acquiring the on-air sponsorship of the forthcoming Indo-Pak series, INX Media has also become an on-ground sponsor of the series, which starts on 5 November and is spread across five One-Day Internationals and three Test matches, ending in December 2007.

This double acquisition will further increase 9X’s visibility during its launch campaign.

INX Media group director – brand and communication Anthony Pettifer said, “Our association with the India-Pakistan cricket acts as an impact multiplier to the reach of 9X’s launch campaign.”