MUMBAI: ITC Infotech, a global IT services company, has launched two new services including the Infotech Information Architecture and Design service and the ITC Infotech Mobile Technology Services.

The Infotech Information Architecture and Design service caters to the needs of the Media and Entertainment industry to accurately describe and catalog vast repositories of digitized but unstructured assets. The service, aimed at improving "find-ability" and return-on-investment, is driven by meta-data modeling and taxonomy design services.

ITC Infotech Mobile Technology Services is in partnership with Mobio, the global leader in Mobile 2.0 application development, and is focused on empowering customers with Mobile 2.0 technology. This new technology will enhance end user experience drastically, through better responsiveness.

According to ITC Infotech managing director Sanjiv Puri, "The Media and Entertainment industry is undergoing a major transformational phase, led by the explosive growth of the Internet and the mobile platform. With our domain knowledge and technical expertise we believe that we are well equipped to build sustainable and significant business advantages for our customers globally."