MUMBAI: K Sera Sera Productions has forayed into Greenfield technology that converts a 2D movie content into 3D format in just 24 hours at a much lower time and cost as compared to the present market.

The company has invested approximately Rs 600 million (Rs 60 crores) in the equipment and the infrastructure for setting up its technology laboratory of which Rs 100 million (Rs 10 crores) was invested in the 2D to 3D conversion technology.