Kajol to endorse Anchor White toothpaste

    MUMBAI: Actress Kajol has recently added a new brand – Anchor White Toothpaste – in her kitty of endorsements.

    Kajol said, “For me, my family always comes first. Becoming a mother has made me very conscious about my family’s health and oral care needs. Anchor White is the only complete range of toothpaste which offers all round protection with Fluoride, Triclosan and Calcium that all dentists agree is necessary for comprehensive oral care. Anchor White is one of the most trusted and well reputed toothpaste brands in the market and I am proud to be their brand ambassador. So spread the smile around and switch to Anchor White!”

    Anchor managing director Sanjay Shah says, “Anchor is dedicated to providing the Indian market with the finest products at affordable prices. Anchor believes in, Integrity, Quality and Value for Money for the consumer and is one of the first toothpaste to offer all round protection, and comprehensive oral care at an honest price. Since inception Anchor White toothpaste has radically changed the market by bringing down prices across the spectrum and increasing access to quality oral care. It is with this vision and the help of our new ad campaign and brand ambassador that Anchor hopes to conquer the Indian consumers trust and loyalty.”

    Anchor president – sales and marketing Sashi Nair adds, “At Anchor we believe that the finest products should be affordable to every one. We hope to propagate this belief further with the help of our new brand ambassador Kajol who shares our brand philosophy and imbibes our brand values.”

    “A darling of the Indian public, Kajol will only add to the brand with her integrity and charm. Besides being an outstanding actress, she is an exceptional person and a caring mother who makes a decision only after checking for credentials and details for herself, whether it is for choosing a role in the film or shopping for her family and hence is a perfect fit for our brand,” he adds. 

    Kajol also endorses other brands like Asmi, Whirlpool, Tata Indicom, Parle Marie and Alpenlibe.

    She will soon be seen in her next film U, Me Aur Hum, which also happens to be the directorial debut of her husband Ajay Devgan.

    Starring Devgan, Kajol, Divya Dutta, Isha Sharvani, Karan Khanna and Sumeet Raghvan, the film is slated to release on 11 April, 2008. It has been produced by Kumar Mangat and presented by Eros International.