Mauj Telecom, on 10 August announced the launch of content of Kabhie Alvida Naa Kehna (KANK). Exclusive KANK ringtones, wallpapers, themes, colour logos, animation, dialogues, video ringtones and movie-based games are available with all Indian cellular operators. Also, the user can download an exciting movie-based game and can enact the role of the lead character, Dev, in KANK.

Mauj Telecom has launched its latest application- ‘mPremiere’, coinciding with the eve of the movie’s release. ‘mPremiere’ gets you closer to the stars like never before. You can download an array of contents on your mobile. Know what Karan Johar has to say about the movie, watch the promo or listen to the voice preview on ‘Mauj Talk’, all at the click of a button. The ‘mPremiere’ is set to revolutionise the art of mobile promotion for Bollywood movies in India.

Mauj Telecom has also introduced one-touch connectivity to Mauj’s voice portal 5057007. With this the user can listen to a voice promo, groove to the songs of the movie, dedicate a song to a friend, listen to the Stars speak about the movie and their roles and do lots more on the voice portal.

On the occasion of the tie-up, Mr. Dippak Khurana, Regional Head India Far East, Mauj Telecom, said, “This tie-up with KANK is an apt vehicle to bring more and more Bollywood content and new products on to mobile phones.”