MUMBAI: Kareena Kapoor, has been appointed as the brand ambassador of Mahindra Two Wheelers’ Power Scooters range.

Kareena will soon feature in a 360 degree multimedia campaign, encompassing print, electronic and online media. The first campaign will be for the Mahindra Rodeo which is slated to appear later this month.

“We are delighted to have Kareena on board as brand ambassador for our entire range of Power Scooters. Kareena has a strong connect with the youth, who are inspired by her hard work, discipline and natural acting talent,” said Mahindra & Mahindra president Two Wheeler Sector and member of Group Executive Board Anoop Mathur.

“My experience with Mahindra Scooters dates back to two years ago, when I rode a Mahindra Power Scooter in 3 Idiots as Pia. Mahindra is a strong, well reputed brand and is known for its customer centric approach. I am delighted to be working with Mahindra Two Wheelers.

The Rodeo is a youthful, fun and fresh brand. It has the right mix of Style and Power. I look forward to being a part of the Mahindra family. Watch out for me in the exciting new commercial for Mahindra Power Scooters,” said Kapoor.

The two wheeler sector of Mahindra aims to design and market a full range of scooters and motorcycles for the Indian and global markets.