MUMBAI: Actress Kareena Kapoor seems to be on an endorsement spree these days. After bagging the Sony Vaio endorsement, Kapoor has now been signed on as the brand ambassador of Sony Ericsson mobile phones.

As reported earlier by Businessofcinema.com, Kapoor is also often referred to as the queen of endorsements and is also the highest paid female brand ambassador in India. She has endorsed a range of products like Vivel of ITC soaps, Globus, Anne French, Emami, ICI Paints, Head & Shoulders, Boro Plus , Citizen Watches and Airtel among others.

The ad film for Sony Ericsson was shot at Mehboob Studios and has been directed by director Anuj Alia and produced by Arpan Fernandes of Cut 2 Cut Films. Cut 2 Cut Films is a new production house and this is their maiden production. Saatchi & Saatchi is the creative agency for the Sony Ericsson account.

2010 sure seems to be a busy year for Kapoor with a lineup of not only endorsements but films like Milenge Milenge, Golmaal 3, Lajjo, Kismat Talkies, Shree Ashtavinayak’s untitled film, Gulel, Siddharth Malhotra’s remake of Stepmom and films like Agent Vinod as well.