MUMBAI: Katrina Kaif is the Brand Ambassador of Olay Natural White (whitening cream) that launched the newly formulated White Radiance range in India.
A source close to Kaif said, "Kats is a teenage icon of today. The international brand found Kats to be the apt model to market their product. Also she is the number one actress in the film industry. What also worked for Kats is that she made the right decision at the right time."
With the Olay Natural White (whitening cream) brand in her pocket, Kaif has once again dethroned a popular face in the ad and film world. Olay Natural White (whitening cream) is the teenage brand. "This year she has been the most favorite choice of the brands. She has been chosen as a brand ambassador of the jewellery brand Nakshatra and the campaign was titled Goddess Of Luck," said a source.
"Filmmakers who have cast Katrina in the lead have made huge profits. The companies who have signed her as their brand ambassador, have also seen a rise in their sales. Doesn’t this make her the Goddess of Luck literally," said a source from the ad world. The source further added, "She has always topped all opinion polls and was declared as the sexiest women in India by FHM international. She was also declared as the most searched Indian Celebrity by a famous search website Google. So that ways she has been lucky for herself too."
Kaif reveals why she chose to endorse the brand, "Be it a skin,hair or a jewellery product, I am very selective about the brands I endorse. I undertake extensive research on the company and try to ensure that the brand delivers on its promises made to the user of the product."
Gitanjali Group and Nakshatra chairman says, "Katrina is a representation of the young, trendy and fashionable woman whom we at Nakshatra target. Nakshatra’s core values include trust and purity in a category that is often fraught with questionable practices. The positives of this category include the fact that it stands for the expression of love and affection in a woman’s life. Katrina lends a refreshing look to the brand as the new face for Nakshatra."