Mumbai: Kids Media India (KMI), a subsidiary of Dubai-based Spacetoon Media Group has entered into partnership with Paws Incorporated, Indiana USA to represent licensing, advertising, and publishing rights for the cartoon character Garfield.

The rights also include friends of Garfield Odie, Jon, Liz, Arlene, Pooky, and Nermal.

Kids Media India, engaged in the business of children’s television programming and licensing of cartoon characters, will support Paws, Incorporated to secure Licensing, Advertising and Publishing deals across territories in India, Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, Pakistan, and Sri Lanka.

For the advertising rights, Garfield has been  promoting products and services through print and audiovisual media uses (including radio, television, and motion pictures), packaging materials, point-of-sale displays, premium items, and other such promotional devices. For Licensing Rights, opportunities are open for toys, games, clothing, novelties, household items, paper products, sporting goods and others.

Kids Media India MD and CEO Rajiv Sangari said, "We are delighted to be associated with lovable character –Garfield. Kids Media India has always served its clients with the best services. And I am confident that using our expertise, we will be able to help Paws, Inc. reach out to a wider client base across all sections for its licensees."

Paws, Inc senior vice president, licensing Jill Davis added, "Garfield has been a very popular cartoon character that has transcended geographical boundaries and has reached the hearts of millions of people. I am very pleased to join hands with Kids Media who with their expertise will help us reach a new audience and make Garfield even more popular in India and its neighboring countries."