Kreeda, NDTV Imagine ink licensing deal

    MUMBAI: Kreeda Games has tied up with NDTV Imagine’s show Nachle Ve with Saroj Khan, for their online dancing game called danceMELA.

    danceMELA, will be the official gaming partner for Nachle Ve with Saroj Khan and NDTV Imagine will be the official TV partner for the game.

    Saroj Khan will not only teach her unique dance style to viewers on television, but her avatar will also teach gamers how to dance online, in danceMELA.

    The highlight of this tie-up will be a weekly ‘Nachle Ve with Saroj Khan danceMELA Tournament,’ which will be held within the game, and the winner’s dancing video will be aired on the show every week.

    The game will also include exclusive accessories like clothes, jewellery and others specially created around the show, which will be available for gamers to buy and dress up their on-line avatars.

    Kreeda Games CEO Quentin Staes-Polet said, “Kreeda Games is happy to be associated with NDTV Imagine and Saroj Khan. She is a respected Bollywood choreographer and teacher. We will introduce a specially created avatar for her in our online dancing game. This avatar will teach players how to dance online and even hold special tournaments in the game, where the winner get’s featured on television.”

    NDTV Imagine executive vice president business operations and ancillary revenues Gaurav Gandhi said, “Online gaming is on rapid growth in the country and the synergy of a strong on-air property like ‘Nachle Ve With Saroj Khan’ with a strong gaming partner such as danceMELA, will surely be  great fit for both the game and the show.”