MUMBAI: Pantaloons has appointed Bollywood actors Lara Dutta and Bobby Deol as its new brand ambassadors.

The actors will feature in all the new print advertisements and television commercials henceforth for Pantaloons and their first advertising campaign will be releasing shortly.

Pantaloons CEO Sanjeev Agrawal said, “Pantaloons stands for a fresh feel and fresh attitude. Bobby Deol and Lara Dutta, who are very stylish actors of today, fit well with the brand. We believe that our association with Bobby and Lara, will help enhance the fashion imagery of the Pantaloons brand. Hence, we are proud to sign the two Bollywood icons to endorse our flagship fashion retail brand.”

Deol added, “Fashion is constantly changing and Pantaloons promises to keep up with ever changing fashion trends. The fashion edge that it provides makes me want to make Pantaloons my style statement. It is great to be associated with a fresh and youthful brand Pantaloons.”

Dutta said, “Pantaloons has a wide range of stylish fashion wear for the Indian women, offering apparel and accessories that suit every mood and occasion. With its promise of fresh fashion, it guarantees something new every time one goes there. That makes Pantaloons my kind of store and I am proud to be associated with it.”