LG launches Cinema 3D TVs; targets 50% market share in 2011


MUMBAI: LG Electronics is all set to wow the Indian market featuring its next generation 3D TV – the Cinema 3D TV. The new breakthrough in 3D technology in the Home Entertainment segment has made its debut nationally for Indian consumers.

Cinema 3D TV has LG’s proprietary Film Patterned Retarder (FPR) panel, recognised as one of the superior 3D liquid crystal display (LCD) technology.

At the launch of Cinema 3D TV, LGEIL managing director Soon Kwon said, “LG is committed to developing technology and products that exceed today’s expectations of innovation. Cinema 3D TV is the perfect choice when it comes to watching 3D entertainment for longer periods in greater comfort. We’re eager to show everyone just how exciting our new 3D TVs are and why we’re confident this will become the industry standard for 3D TV technology.”

Thanks to its Film Patterned Retarder (FPR) technology — the Cinema 3D TV optimises the separation of images for the left and right eye to give viewers clear 3D pictures with less crosstalk, meaning no more dizziness and eye fatigue that sometimes occurs with wearing shutter glasses. This advance has earned the TV ‘Flicker free’certification from Intertek and TÜV, two world-renowned certification agencies based in Europe, making it the world’s first 3D TV to receive the designation.

The Cinema 3D TV boasts all the advantages of LG’s Smart TV technology, including access to premium content via global and Indian providers. Furthermore LG Cinema 3D TV addresses the problem that affected previous 3D sets – the lack of content. With a new advanced 2D to 3D conversion feature, the Cinema 3D TV can convert 2D content into high quality 3D, so viewers will never be short of things to watch in 3D.

Cinema 3D TV comes with 3D glasses in four different models for different segments. At launch, LG is giving four sets of glasses with every TV purchase and additional sets can be purchased for Rs 1000 for basic model of 3D glasses.

Speaking about LG’s Home Entertainment targets for 2011, Kwon said, “LG Cinema 3D TV arrives in a marketplace that was slow to accept 3D in the first year but will change the 3D viewing experience with FPR technology. With this new Cinema 3D Smart TV range we expect to bolster our FPD sales at a growth rate of more than 100 per cent. We aim to be a market leader in 3D TV market with a share of 50 per cent. To ensure the numbers, LG Electronics India has an aggressive strategy targeting the youth and plans to invest Rs. 300 crore in marketing with Cinema 3D as flagship product communication.”