Lintas IMAG expands executive council




In order to gear up for the extraordinary growth being witnessed in the integrated marketing areas, Lintas IMAG has revamped its senior management positions.


In recognition of the fantastic quality, technology & growth performance of Aaren Initiative, Vivek Lakhwara, President Aaren Initiative, has been invited to join the Lintas Integrated Marketing Action Group (IMAG) Executive Council headed personally by Ashish Bhasin, Director – IMAG.  Ameer Ismail, Colette Austin & Usha Bhandarkar are the other senior executive council members.


Ameer Ismail has been handed the additional charge of President Lintertainment, besides LINOpinion & Advent.


Deepak Shah has been elevated to President, Lintas Personal and the digital thrust of Lintas Personal, will now be handled by Ambika Tiku, Head Digital.


“2007 has been a year of great growth for Lintas IMAG.  In 2008 we must focus on expanding our offering.  Digital and Retail will be some of the thrust areas, in order to maintain our leadership in the integrated marketing arena.  As market leaders, Lintas IMAG will also be looking beyond the Indian shores for expansion and growth in 2008″ said Ashish Bhasin, Director-IMAG, Lintas India.


Lintas IMAG is the most comprehensive Integrated Marketing Action Group in India and comprises LINOpinion (P.R.), Linterland (Rural Marketing), dCell (Strategic Design), Advent (Events), Lintas Personal (CRM & Direct Marketing), Aaren Initiative (Out of Home) Lintertainment (Entertainment Marketing) and Lintas Healthcare and believes that no communication can be complete without a through-the-line (TTL) solution.