MUMBAI: L’Oréal, celebrated its 100th year with the launch of Beautiful Beginning. Aishwarya Rai Bachchan inaugurated L’Oreal’s Beautiful Beginnings at I Lead, Khar Danda Village today. Aishwarya interacted with students of Beautiful Beginning and encouraged and motivated the students who are learning the traits of beauty service.
Beautiful Beginning is an NGO specialized in free vocational training and Education in Beauty to the underprivileged. It is an initiative providing training in beauty services to under privileged girls. It will provide beauty service training to 200 poor urban girls (school drop-outs) each year of Mumbai and Pune. As a result these girls either become employable in existing beauty salons or are able to set up their own small beauty salons. They become economically secure and get more freedom to balance their family duties.
On the occasion of this CSR effort, L’Oreal chief operating officer Dinesh Dayal said, “The L’Oreal India Team has created a comprehensive education and employment project starting with the curriculum for the 4 month course at Beautiful Beginnings and providing the equipment. The training covers Hair Cuts, Colour, Care, Styling, Skin Care Facials, Threading, Waxing, Bleaching and Manicure & Pedicure. We have extensively trained 2 dedicated trainers for the course. We also co-certify the course and will actively help the girls in getting employment afterwards.”
Aishwarya interacted with the students of the training school and said, “Beautiful Beginnings is a project which is close to my heart and I am happy to be its Patron. I connected with it instantly. When some of us are blessed with what we receive in life in terms of opportunities, it becomes wonderful to spread that around. A huge thank you to L’Oreal for considering this project for the centenary because when you are doing it not just with your mind but with your heart you really make a difference. I think it’s a fantastic idea. I am proud to belong to such a family.
L’Oreal India managing director Jacques Challes says, “What better way to celebrate 100 years for L’Oreal group than to give back to Society and the Industry in a meaningful way. The L’Oreal generosity projects have often focused on Women and Education. For example, since the past seven years we have promoting the scientific education of women in Maharashtra with our ‘For young women in Science’ program. Now we are adding this new one meant for underprivileged school drop outs. Beautiful Beginnings is indeed a very relevant project for India’s twin needs of generating employment and Uplifting Women”