MUMBAI: L’Oreal Paris has dismissed rumours about Aishwarya Rai Bachchan being replaced as its brand ambassador.

A spokesperson on behalf of L’Oréal Paris stated, “We are shocked and surprised to read in some sections of the media and press about Ms. Aishwarya Rai Bachchan being replaced as the face of L’Oréal Paris.L’Oréal Paris strongly reiterates that this is absolutely untrue and that Ms. Aishwarya Rai Bachchan continues to be our valued spokesperson, as she has since 2000.”

According to the spokesperson Bachchan was unavailable for their New Year commercial shoot due to prior commitment.

“She is one of the most iconic women of our times and is certainly the face of L’Oréal Paris Internationally and in India for a range of products which include campaigns for Total Repair 5, Excellence Crème, Color Riche, Hydrafresh,” the spokesperson added.