Madhuri Dixit is back in action

MUMBAI: Madhuri Dixit, popular not only for her acting but dancing skills, is making an explosive come back into the film industry. She left India to become a wife and a mother and now that she’s back she plans to position herself where she belongs.

Less than a month since her return and she has already been signed as the new brand ambassador for the cosmetic brand Olay. The brand was earlier endorsed by Kajol and Karisma Kapoor. Dixit has also been appointed as brand ambassador for an NGO called Emeralds for Elephants.

Dixit said, “I am excited and honored to launch Olay Regenerist next week in India. Much more in store. Stay tuned.”

Definitely there is much more in store, buzz is that the actress is planning to sign the sequel to Ishqiya and the film director Abhishek Chaubey, is said to have had a meeting with her last week. She might also judge the next season of Jhalak Dikhla Jaa and is also seen endorsing products like basmati rice and fabric conditioners.

Madhuri’s come back is not surprisingly a threat to her contemporaries Sridevi and Karisma Kapoor, who are also making a comeback to films with English Vinglish and Dangerous Ishk respectively, and other actors like Juhi Chawla and Raveena Tandon who are setting their foot in endorsements and television programs.

BOC Editorial

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