Mumbai: Platinum Media, the new media agency brand of Madison World has opened its account by bagging the media planning and buying business of NDTV Imagine Group of channels.

The account will be headed by Platinum Media Mumbai general manager Radhesh Uchil, who in turn reports to Platinum Media CEO Basabdatta Chowdhuri.

Madison World chairman and managing director Sam Balsara said, "We are delighted that Sameer Nair and his team have placed their faith in our newly launched Platinum Media. In today’s difficult commercial world it would take a lot more than astute media buying to make TV channels successful. I am confident that Platinum Media has what it takes to be a business partner of NDTV Imagine and help it succeed in the market place through innovation and creativity."

NDTV Imagine CEO Sameer Nair added, "We are pleased to sign on Platinum Media as our Media AOR. We have complete faith in Sam and his team and believe that they will be able to partner us best in this growing and challenging environment