Malli to head Madison Media research center



Mallikarjundas C.R. a product of  IIM Bangalore with over 10 years relevant experience with Advertiser, Agency, Media in Analytics has joined Madison Media Group as Director – Madison Media Research Centre.

Says Punitha Arumugam, Group CEO, Madison Media: “I am delighted to have Malli as Director of our Research Centre. He is an outstanding media professional with relevant all-round experience and the technical skills to occupy this critical position at Madison Media. I am sure Malli’s experience at Asian Paints and then at Tata Interactive Systems  for the last two years as Deputy Practice Head, Simulations will help bring a fresh perspective to Research and Modeling in the Media area.”

Says Malli, “I am delighted to once again be a part of the Media Agency Industry and can think of no better place than Madison to provide me with a platform to put in place new strategies for Madison’s blue chip clients based on skill sets that  I have picked up working across industries and across functions.”

Malli, alongside his work is pursuing MS in System Dynamics at the Worcester Polytechnic Institute, Massachusetts.