MUMBAI: Adlabs founder and Walkwater Media chairman Manmohan Shetty has been named as a member of Marvel Entertainment’s new International Advisory Board.

The board comprises business leaders from key international growth markets and will work with Marvel executives to explore opportunities for expanding the penetration of  Marvel and key character brands in international markets. The Advisory Board is chaired by Marvel director James F. Halpin. Worldwide Consumer Products president Simon Philips will serve as the primary company liaison to the Advisory Board.

In addition to Shetty and Halpin, the Advisory Board is currently comprised of CDC Corporation executive vice chairman and CEO Peter Yip. Yip and Shetty represent China and India, respectively on the Board. Marvel is in the process of filling two additional Advisory Board positions.

Philips said, “The formation of Marvel’s International Advisory Board furthers our commitment to generate growth from international markets. We are honored to launch the Advisory Board with executives of the stature and achievement of Peter and Manmohan, who share our passion for Marvel and our character brands. The success of our feature films and other entertainment media in many international markets over the past several years has created increasing consumer awareness of, and appreciation for, our iconic brands. The formation of this Advisory Board will help us to leverage this growing recognition into an expanding base of business opportunities on a global basis. Peter and Manmohan are highly respected business leaders in their respective fields and possess a deep knowledge of consumer preferences in the regions in which they operate. We believe this new Advisory Board will strengthen our international business focus and enable us to further maximize the potential of the Marvel brand on a global level.”

The Advisory Board plans to convene in person twice a year for full meetings in addition to regular in-market meetings.