Mauj creates mobile content for Sunday


    MUMBAI: Mauj Mobile in association with Eros Multimedia Pvt. Ltd has unveiled mobile content for the movie Sunday across the country. With this film, Mauj continues its association with all films produced by Kumar Mangat.
    Sunday is a part of Mauj’s ongoing relationship with Eros that gives the company worldwide telecom rights for the film. Mauj Mobile has developed creative and attractive mobile content based on the film’s visuals and catchy sound in the form of video animations, wallpapers and video ring tones of the movie. 
    People Infocom (Mauj) CEO Manoj Dawane said, “Mauj is known for the quality content and innovative products that it provides to its consumers. Sunday has given us an opportunity to develop content that is fun filled and exciting, in-keeping with the feel of the movie, and we have utilized this to the maximum best in the form of – ringtones, videos, animations, wallpapers, etc. As the first major release of 2008, we are optimistic about the uptake of the movie in the form of mobile content.”
    “Eros International enjoys a successful relationship with Mauj and they have developed some highly innovative and exciting content for our films. With Sunday they continue in their endeavor in providing quality mobile content, which will help create maximum visibility for the film,” adds Eros International vice president international sales and new media Kumar Ahuja.

    Sunday is directed by Rohit Shetty and stars Ajay Devgan, Ayesha Takia, Irfan Khan and Arshad Warsi.