MUMBAI: People Group’s wireless arm Mauj Mobile has appointed Yuzdi Badhniwalla as head – consumer marketing.

People Infocom (Mauj Mobile) CEO Manoj Dawane said, “At Mauj Mobile, we always strive to provide the best to our customers. Over the years, we have built some rewarding associations with Telcos and Brands, and now want to expand the horizons of our services across the customer base. With Yuzdi’s expertise in the B2C domain, we are excited about new ‘go-to-market’ strategies that will go a long way in reiterating Mauj Mobile as an Industry leader.”

At Mauj Mobile, Badhniwalla will be responsible for tailor-making customer solutions, and building relationships with channel partners. His portfolio will also include managing the product life cycle for the company’s mobile gaming vertical.

Badhniwalla added, “It’s an exciting place to be in, bringing together a rapidly evolving consumer market and a burgeoning MVAS sector. Consumer profiling and consumption pattern analysis will be our two key focus areas in the months to come.”

Badhniwalla has 12 years of experience in the media and internet space. He has previously worked with the Times Group and Rediff.com.