MUMBAI: Mauj Telecom, leading mobile value added services provider, has entered into a partnership with the Miss World Ltd as its exclusive Global Mobile Partner.

Mauj through its partnership with 50 plus operators and portals worldwide would be distributing the Miss World content exclusively on mobile phones worldwide. The mobile content would include World zone show highlights, contestant images, final highlights, video profiles of contestants, video ring tones, wallpapers, ring tones, screensavers, themes, and calendar application.

Mauj is also developing an exciting virtual reality application called as “I want to be Miss World” which takes the users through the experience of preparing for the Miss World pageant. All archived images and videos from Miss World 2003-2005 will also be available to subscribers across the world through Mauj and its Partners. The content will be available on 200 plus handsets from all leading manufacturers. Mauj would also be the interactive voting partner for Miss World worldwide on mobiles.