Addressing this topic at ASSOCHAM, moderator IPTV India Forum vice president Sujata Dev conducted a discussion with Eros International UK executive vice president Marcus Stuart, Hunters College head entertainment division Klaus Muller, P9 Integrated CEO Navin Shah and Movico Technologies senior advisor Andy Jacob.
During the discussion panelists spoke on varied topics such as movie content consumption, its growth, marketing, film festivals, digitization and censorship amongst others.
Talking about movie consumption,
Shedding light on film marketing P9 Integrated CEO Navin Shah pointed out, â€œDistribution is the push factor and marketing is the pull factor. If films become brands they will transcend borders.â€
Shah further added, â€œIt is essential to promote brand Bollywood. Out of the total Rs 1000 â€“ 1500 crore rupees that is given as entertainment tax, we should invest Rs 200 crore annually on promoting Bollywood via festivals, theme parks, merchandise and also Shah Rukh Khan. Shah Rukh dedicated 40 days to promote Om Shanti Om, if he allots 30 days to promote Bollywood around the world it would really help.â€
Elaborating more on Shah Rukhâ€™s contribution he said, â€œ
Muller also stressed on the importance of Film Festivals. He said, â€œ
Muller also commented on the importance of the Co-production of movies between
Speaking on Digital Distribution of content Eros International UK executive vice president Marcus Stuart said, â€œDigital distribution of content on internet in
Further commenting on the varied Censorship Regulations of different countries and its impact on promotions Marcus commented, â€œ
Some more facts that were pointed out included dubbing or sub titling of content to reach out to smaller markets in order to suit the specific city/country, focus should be on building good content rather than to over expose it; to tie up with tourism board of various countries to promote Bollywood by way of shooting movies in their country and in turn ensure fine distribution of the movie in that country.